UNLOCK THE FRUITY DIMENSION OF COFFEE FLAVOUR

Bright. Juicy. Complex. The SCA Flavour Perception in Coffee (Fruity) Poster is your essential guide to decoding the fruit-forward notes that make specialty coffee unforgettable.

Developed through a landmark collaboration between the Specialty Coffee Association and World Coffee Research, this poster is built on the WCR Lexicon—the most comprehensive sensory research project in coffee history. Created at Kansas State University's Sensory Analysis Center, the lexicon identifies 110 flavour, aroma, and texture attributes, each with measurable intensity references.

This poster expands on the iconic Coffee Taster's Flavour Wheel, zeroing in on the vibrant world of fruity flavours—from citrus and berry to tropical and dried fruit. Whether you're a Q-grader, barista, or flavour explorer, this poster helps you describe what you taste with precision and confidence.

Perfect for training sessions, cupping labs, or your own flavour journey—this poster brings clarity to the most expressive corner of the coffee flavour spectrum.

UNLOCK THE FRUITY DIMENSION OF COFFEE FLAVOUR

Bright. Juicy. Complex. The SCA Flavour Perception in Coffee (Fruity) Poster is your essential guide to decoding the fruit-forward notes that make specialty coffee unforgettable.

Developed through a landmark collaboration between the Specialty Coffee Association and World Coffee Research, this poster is built on the WCR Lexicon—the most comprehensive sensory research project in coffee history. Created at Kansas State University's Sensory Analysis Center, the lexicon identifies 110 flavour, aroma, and texture attributes, each with measurable intensity references.

This poster expands on the iconic Coffee Taster's Flavour Wheel, zeroing in on the vibrant world of fruity flavours—from citrus and berry to tropical and dried fruit. Whether you're a Q-grader, barista, or flavour explorer, this poster helps you describe what you taste with precision and confidence.

Perfect for training sessions, cupping labs, or your own flavour journey—this poster brings clarity to the most expressive corner of the coffee flavour spectrum.